There have been details published of late as it relates to online growth - or more specifically online consumption growth...what, where and how much. Some of the data is fascinating - as are the conclusions we can reach.
- Internet traffic from mobile devices was almost non-existent in 2007, today it's 3% and growing fast - doubling every 8 months
- Apple is now is the 4th largest mobile phone vendor in the world, and the largest 'smart-phone' manufacturer, having surpassed RIM with 90.5% growth in the last 12 months
- Apple's mobile devices account for 42% of internet traffic from all mobile devices
- Apple's overall share of the internet (Apple operating systems) is approaching 6% with the largest gains happening from iOS, thats the iPad, iPhone and iPod Touch operating system - (that same 42% from above).
- It's projected that mobile telephony share of internet use is going to be 20% in 2-3 years
It means we'll start to see more and more internet use happening while using our phones (that term- 'phones' may turn out to be as poorly named as a band releasing a new 'album')
It means the awareness and associated pressure created in the marketplace from Apple's initiatives will create entire mini-industries of copy-cat companies - all trying to lure us online from our mobile device with their cheaper, poorer copies
It means the interest in content development (in the form of apps) will continue and get even deeper. This is currently the wild west of offerings with few big companies doing more than dipping their toes. (Remind you of early internet presence where the F500 let start-ups rule until it passed early adopters only ?)
It means you should sell your stock in companies that make 'too-thinly focused' mobile devices like GPS's, music players, cameras, and hand-held gaming systems. They will be "app-ed" out of business
It means we'll develop new thumb repetitive strain injuries and think that's normal
It means the nature of the devices will morph until they are blended into our sunglasses, earpieces and some bright person will come up with the idea of 'implants' to speak to us as thoughts. They don't have to be hand held after-all.
It means consumerism will move more mobily online - if you don't have an ability to sell your company offerings online quickly now - you'd better mobile-ise your online store and do it quick
It means our SSIM chip cards will soon also house some form of payment - call it octopus, oyster or whatever. We'll enter into a new realm of digital commerce where our device takes over our wallets as well and our digital signature will allow us to pay for stuff too
It means you should invest in mobile-battery research companies, as we'll need lots of them
It means all our current trend watches - collaboration, wikinomics, long tails and outliers need to be re-imagined specifically for a mobile enabled society - making some self-appointed business gurus rich with their next books/ibooks
It means the world as we see it today is about to shift again - no more tied-to-your-desk, fiber-enabled, heavy-application centricity for us - we're about to be a truly mobile society, working in the cloud