He's in a situation where everyone expects failure, and conformity lest rocking the boat happens. His colleagues and even superiors have shown themselves recently to be shallow and of questionable judgment. He shouldn't be breaking boundaries therefore or pushing limits, he should just do his job, show up on time, be pleasant and not too annoying.
But instead he's elected to stand-out and be different.
He talks openly about his destructive, addictive past, makes enough innuendo to have you guessing about his preferences, and thinks nothing of throwing caution to the wind and doing shows without an audience, with only one guest. He celebrated his 1000th show recently, and hosted it using hand puppets. He regularly bumps planned guests if someone is doing well, and is decidedly not mainstream. On American TV. Imagine.
So, what in the world is he thinking ?
I might suggest that Craig Ferguson has reasoned that his needs to leverage his differences to his own advantage. (Scottish on US TV, No SNL background, not a world famous comedian) And the competition..? Jimmy Kimmel and Fallon are vanilla. Jay's boring, Dave's a has-been-great, and Conan's gone now. So that leaves Craig the opportunity to rise to the top. So is he the best of the late night guys on the broadcast networks ? I think so, and so does the Huffington Post. Because you never know what will happen night to night, and that makes him worth watching.
Late night...worth watching ? That seals the deal all by itself.
What are you doing to set yourself apart and own your space ?
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