Selling your Company - Selling Yourself

Do you represent your company ?

I mean really represent it - walk the desired culture, do all possible to deliver customer value, and support those stakeholders, employees and customers in the manner that your positioning reflects..?

That's great if you can answer a heart-strong yes to the above question, and really mean it. All too often, the values a company reflects into a marketplace are just marketing spin that the employee group doesn't really pay attention to. Which is kind of unfortunate, as customers often interact with employees, and if your organization positions & prides itself on first class service, and yet your call center or customer services staff aren't happy in their roles and that comes across to your clients....well, it somewhat torpedoes the marketing efforts and expenses.

It's hard to maintain a 100% sunny disposition - after all we all have down days, but it's the responsibility of the empowered front line manager to replace that person that day. Not punitively - it's rare someone will shape up after being threatened - but rather give them the benefit that the customer gets and be understanding and generous with your patience and goodwill. The end result is a happier staff, and one that feels valued for their contribution...and therefore willing to go that little bit farther and walk the talk.

Building mind-blowing companies that seamlessly mirrors the company value proposition is hard - ask the good folks at Disney how easy it is that their cast members always have another smile for a young child. There will be mistakes along the path of building it for certain - but there's real value in the trying.

If you've elected not to build a company that has every staff member religiously convicted about the value that you create - then you must not be very serious about that value.

Think about it.