Hi-tech, No-tech

I was reminded again this week about how people involved in technology aren't necessarily jazzed about technology.

I was with a team that have really cool tech offerings - neat stuff, cutting edge in many ways. However when I asked them about use of online capabilities, I found the room was a group of Luddites. Not one knew about, let alone used anything. Hmmm.

Now I'm not suggesting that you have to tweet and poke folks on Facebook and live social media and online connectivity to be 'cool' by any means. By I am suggesting that if you walk new technology as part of your role, you ought to consistently do so. I'd expect that as a customer, and so they lost tremendous credibility in my eyes over something innocuous and unimportant.

Once lost, it's really hard to regain credibility.