A current buzz-phrase, "big data" refers to the capture of all we each do online. It's supposed to enable a revolution in the way business interacts with us, as it captures how we act, what we look at, like, share and search for. It is the foundation upon which a whole new industry is springing up, many of them telling us it's already dawned.
Now I've been careful with 'tense' here. It's supposed to is what I said, and it isn't there yet. Want proof ? Look in your email today on various cyber-monday deals. (soon Hallmark with have us buying one another cyber monday greeting cards I'm sure). They sort of align to what we're interested in, but not really. Big assumptions, bad misses and lots of junk still. Cyber Monday is the litmus test of big data's arrival.
Today we see the unfulfilled promise of big data, as the refinement of the algorithms, the crunching of yet more data and the general intelligence in analysis isn't quite there yet. But it is coming. Just not today.
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