I don't own a PVR. Instead, I use my TV system provider's box to time shift some things I like to watch. This system works for me, and I can access content both via the traditional set-top box and TV or via my tablet with the TV Channel's apps. There's probably more ways than that as well, but between these two I manage.
What strikes me as I watched a few favourite shows in the last few days (as I have some down time), was that there's no ads. Yes there are commercials, but they are for the content that channel already has - they weren't able to; or weren't thinking they could sell ad space on these shows in this media to their clients.
Now, I grew up many years ago on a diet of TV, so commercials are just the "price we pay" for this content, and I understand that. The absence of them (and the repeated prompts to watch one or two other shows) makes me wonder...Is the world of on-demand digital content just to hard to measure by the traditional Neilson yardstick, or are there really no interested parties..?
In a fragmented world, did something actually get missed...
Wednesday, March 27, 2013
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